Brand
Guidelines
Tests
Two tests.
One question.
How are you wired? Strengths answers what you do best. The Enneagram answers why you do it. Together they read as one portrait.
Our
Colours
Each screen is led by one brand colour: orange for Strengths, lavender for the Enneagram, black for everything that holds them together. Blue marks focus, sage keeps surfaces calm. Tints at 10–15% are allowed for large reading areas.
Our
Typography
A plain grotesque does the work. The serif italic brings the feeling — one word, never a sentence. The hand is a person leaning over your shoulder.
The
grid
Six columns on desktop, three on phones. The lines stay visible — they are texture, not scaffolding. Text starts on a column line and sits 12–14px inside it. A header row of cells carries the brand, the section and the page number.
between lines
with a shadow
Hand
marks
Pencil-weight ink: 1.7px, round caps, drawn in once when the page loads. A mark always points at something. Never filler, never more than two on a screen.
The ranked
strand
The
figure
Strengths · 34 talents as ink bars, ranked. Only the top five are solid, circled by hand.
Enneagram · nine points, three centres in their colours, one point circled: “you?”
Tone
of Voice
- Promise the insight, not the method.
- Talk to one person — “you”.
- Short first. Specific second.
- Say the limits once, small, at the bottom.
A forced-choice strengths assessment — 133 to 177 paired statements (it ends early if your top five is already settled)…
Your five signature talents.
Тест эннеаграммы с принудительным выбором — от 72 до 144 парных утверждений (тест останавливается раньше…)
Не что вы делаете, а почему.
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